Dove Directed by Gemma Lee .
Bringing an innovative and playful realism to the movements we remember, Gemma created a world of beauty in this Dove hair care campaign shot in Mexico.
Another Jesse James adventure
Director Jesse James McElroy brought the surrealism to life using innovative techniques, including a giant mouth rig/puppet operated by Serbian puppeteers. Craft was paramount in ensuring that the campaign's distinct voice and tone were echoed in every visual element. The campaign is set to captivate audiences across various digital platforms, including Meta, TikTok, YouTube, and Netflix, along with surreal out-of-home installations.
(Line Producer - Leslie Lucey)
